arindam chatterjee

Current Role:

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Chats Incorporated, the Brand Consultancy firm founded and run by me, offers training for Brand and Marketing teams on five proprietary training modules:

• How to embrace a Challenger Brand narrative

• How to crack an Insight - the most abused word in marketing

• Using Behavioural Science to TurboCharge your messaging

• Business War Games

• Innovation Pipeline ideas to grow your business

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What keeps us busy:

1. Brand Consultant for:

   • Kimberley-Clark Asia

   • Mondelez SEA

   • Footprints USA

   • Havas Malaysia

   • Ogilvy South East Asia

   • Why Brand Design, Singapore

   • TODAY Myanmar

2. Mentor and Consultant for:

   • Unreasonable Worldwide

   • Genions - Edutech start up​ India

   • I-Brew Beverages

3. Visting Faculty

   • Calcutta Media Institute (ABP Group)​​

   • Ogilvy SEA In-house Training

   • IPSOS In-House training

   • Kimberley-Clark In-House Training

4. Author of INNOCENT BIASES, a book about how to leverage the power of Behavioural Science in Modern Parenting. The first book of the trilogy on parenting.

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Past Job position:

Chief Strategy Officer/ Regional Planning Director, Ogilvy South East Asia.​ 2015 - 2021. Based out of Kuala Lumpur, Malaysia.

 

Job profile:

Strategic partnering with senior level clients that impacts scope of work In my current role I wear three hats:

1. Regional Planning Director for Mondelez and Coke for South East Asia. (40% of my time)

2. Planning custodian for Coke, Kimberley Clarke, Guinness and Mondelez for Ogilvy Malaysia (40% of my time)

3. Planning Consultant for Ogilvy Myanmar (20% of my time)

Strategic Planning and Consumer Research custodian across all the roles.

Strategic inputs on new business development and consultant on new client ventures.

Insight Mining and Thought Leadership driver for the agency.

Inspire and excite creative work for Effectiveness and Creative Awards. Maintaining client relationship at senior levels.

 

Key clients:

Mondelez and Coke-Regional Planning Director for SEA. 

Heineken Malaysia Berhad,  Coke, Kimberley Clarke for Malaysia.

Telenor, Coke, Nestle, Shell for Myanmar. 

Extensive new business experience in the ASEAN region- FMCG, Airlines, Travel, Telco, Finance and F&B.

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Job position:

Chief Strategy Officer, Publicis Worldwide, Singapore.

​2013 - 2015.

 

Job profile:

Strategic partnering with senior level clients that impacts scope of work and budgets.

Research and Planning on the existing brands.

Strategic inputs on new business development and new client ventures.

Working very closely with account management and creative department on daily problem-solution.

Aspects of communications-strategic directions and creative navigation.

Insight custodian for the agency.

Inspire and excite creative work for Effectiveness and Creative Awards. Maintaining client relationship at senior levels.

 

Key clients:

Procter & Gamble – Regional on Oral Care and Health Care for APAC. Citibank. Garnier. AUDI. SANOFI- Regional- Femcare and Healthcare. New business experience in the ASEAN region- Travel, Retail, Finance, F&B.

 

Job position:

Executive Planning Director, Publicis Indonesia.

June 2011 to June 2013.

 

Set up Strategic Planning Department from scratch, which went on to become an eight member Planning and Digital Planning team during my tenure.

 

​Key clients:

Nestle- Dancow, Nescafe, Cerelac, Nan. Citibank. Garnier. BMW. Tempo- My Baby, Bodrex, Bodrexin, Vidoran. New business experience in the ASEAN region- Travel, Retail, Finance, F&B.

 

Job position:

Executive Planning Director, Publicis Malaysia.

January 2008 to May 2011.

 

​Started Strategic Planning Department from scratch to provide integrated Planning solutions to the clients.

 

Key clients:

Nestle- MAGGI, Cerelac, NAN, Nestum, Nesvita. Air Asia X & Air Asia Cargo. Nike. Citibank. Procter & Gamble- Oral B. Garnier. Carlsberg.

 

Job position:

Strategic Planning Director, BBDO Malaysia.

January 2005 to December 2007.

 

Introduced Strategic Planning discipline to the agency.

 

Key clients:

Maxis Hotlink ( Malaysia’s largest telecommunication prepaid brand). KFC. ICI Paints. Pepsi. Quakers. Fonterra ( New Zealand Milk). Malay Mail (A leading English daily).

 

Job position:

Brand Planning Director, DDB Mudra, Mumbai, India.

August 2002 to December 2004.

 

Key clients:

McDonalds. Godrej Consumer Products Limited. Reliance Infocomm. Reliance Mutual Fund. Gold Star Jewelry.

 

Job position:

Associate Brand Planning Director and Brand Planning Director, Leo Burnett, Mumbai, India.

August 2000 to July 2002.

 

Key clients: 

Coca Cola India (ThumsUp, Maaza, Shock, Georgia; previously worked on Sprite). Bajaj India Limited (Caliber, Boxer, Eliminator). UDV ( Johnnie Walker). Heinz ( Glucon D and Complan). Godfrey Phillips (India Launch brands ). ICICI credit cards. Bajaj Fans Limited (Ceiling fans). FIAT ( Palio and Sienna). Marico Industries Limited- New product launches in hair care category.

 

Job position:

Account Group Head with Contract Advertising India Ltd Calcutta, India. Contract Advertising is a sister agency of JWT, a boutique agency known for it’s planning and creative prowess.

February 1998 to July 2000.

 

Key clients: 

The Telegraph, the largest English daily of Eastern India. M P Jewellers, a local player in the jewellery category. Caltiger.com- India’s first free Internet Service provider. NoShutters.com- A online retailing portal. Headed the New Business Department, reported to the Sr Vice President, Mr Mohit Hira.

 

Job position:

Joined Bates Clarion as the top three campus recruits of Clarion College of Communication. Went on to work across Bangalore and Calcutta office as a Senior Account Executive.

January 1995 to January 1998.

 

Key clients: 

Indian Tobacco Company (Benson & Hedges & State Express 555). Taj Bengal - A luxury hotel of the Leading Group of Hotels chain. Khaitan India Limited (Aircoolers, domestic and industrial exhaust fans). Kalyanpur Cement (a major player of the cement industry of Eastern India). La Opala (Opalware). BPL Washing machine and vacuum cleaners. Big Kids’ Kemp - retail store.