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a bit about me.

Twenty five plus years of Branding & Communication experience across South East Asia and India. A Behavioural Science passionista, worked on global bluechip clients like Nestle, Coke, Pizza Hut, Mondelez, Procter & Gamble, Citibank, Pepsi and KFC - to name a few. Set up strategic planning discipline in three agencies in two countries in SE Asia.

Part emotional detective, part content curator, part digital anthropologist - a full time Problem Solver. A published author of Innocent Biases, a book that uses the power of Behavioural Science in modern parenting. https://amzn.in/d/0fo9dmhR

When not busy solving communication and brand problems, an avid foodie, a travel buff, and a cricket fanatic.

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