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career high points.

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  • Spearheaded the win for U Mobile, CIMB and Columbia Asia, Nestle Omega Plus -  the key new business pitches in recent past.

  • Big wins at APAC Effies in 2016 to 2018. Particularly proud of the paper for HUAWEI and winning the David VS Goliath category against APPLE.

  • Campaign Asia Creative Agency of the year Gold and Digital Agency of the year Silver in 2016 and 2017. Digital Agency of the Year Malaysia in 2018.

  • The Cadbury Martian commercial was voted the most viral FMCG ad for 2016.

https://www.youtube.com/watch?v=SM3VG5R4Fyc 

  • Planning lead of the team that made Cadbury S.E.A become the fastest growing chocolate market in the world.

  • Led planning work on the new Global Vicks Equity Pyramid for P&G.

  • Led the workshop for embracing Challenger narrative for Oral B, P&G.

  • Rejuvenation of Dancow, the largest brand of Nestle Indonesia.

  • Planning lead for Garnier Men’s brand print for Indonesia, which went on to become the brand print for S.E Asia.

  • Creating a major buzz in the industry by winning the entire Maggi business in March 2010, breaking an 18 year old relationship between Maggi and the incumbent agency (O&M) in Malaysia.

  • Winning the Malaysia’s Planner of the Year Award 2006 at the Adoi Power suit competition.

  • Redefining ‘SUCCESS’ in the Malaysian context for Citibank.

  • Making a David of the coffee industry- Oldtown Coffee take on the Goliaths in the Malaysian Market.

  • Winning the Global BBDO Total Work award for KFC OR Fillet burger. This Total Work case study got into the top three Total Work cases in the BBDO network, alongside our London and New York office, went on to win a finalist at Cannes Titanium and Integrated category.

  • Brand Refresh campaign for Hotlink- an exercise to tweak the brand to make it more relevant to the changing mobile needs of youth in Malaysia.

  • Making KFC appealing to the youth but not by alienating the Families - the largest segment for the brand in Malaysia.

  • Hitachi air conditioners, a two year old David taking on the Goliaths of Indian air conditioning. The campaign went on to win three ABBY golds- awards for creative excellence.

  • A project for GPI to take on the Gold Flake, Goliath of the cigarette market.

  • The planning project on Bajaj Caliber; ‘return of the Ram values in the Indian male’.

  • The Indianisation of the Johnnie Walker mantra of ‘Inspiring personal progress’.

  • The ThumsUp way of talking to the grown ups - The Thums Up vs Pepsi war in India.

  • The Telegraph vs The Statesman war of the daily newspapers in Calcutta.

  • Won the ‘Subhash Ghoshal’ trophy at the Advertising Club Calcutta Awards, 2001, for the best work done by a Calcutta agency for a Calcutta client for Caltiger.com.

  • The launch and implementation of the HoReCa plan for SE 555 and B&H in India.

 

 

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